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How TF Do I Scale?
Welcome to How TF Do I Scale?
Introduction (1:01)
Module 1: Understanding Your Data
Lesson 1: Who is buying and why? (1:09)
Lesson 2: Discovering bundling opportunities (1:56)
Lesson 3: Using your data to research your competitors (1:39)
Lesson 4: Leverage data to increase ROAS (2:03)
Apps We Love: Triple Whale (25:54)
Module 2: Funnel Optimization
Lesson 1: Once they buy, where do they go? (1:38)
Lesson 2: Using reviews to drive revenue (1:17)
Lesson 3: Creating VIP segments (2:07)
Lesson 4: Building and leveraging your SMS lists (2:09)
Apps We Love: Postscript (8:41)
Lesson 5: How much should a lead cost you? (2:08)
Lesson 6: Building community via your email list (1:53)
Lesson 7: How profitable should your email be? (1:47)
Module 3: Website Optimization
Lesson 1: Dos and don'ts of your website (2:25)
Guest Lecture: Matt Humpherys - Dos and don'ts of your website (5:02)
Lesson 2: Building a mobile first website (1:39)
Guest Lecture: Matt Humpherys - Building a mobile first website (4:10)
Lesson 3: How to use heatmaps to improve your conversion rate (1:54)
Lesson 4: How to increase $4 every order with a digital project (3:34)
Lesson 5: Hiring the perfect copywriter (you) (1:19)
Lesson 6: How to hire an overseas developer (3:16)
Lesson 7: Is your website fast enough and how to keep it fast (4:06)
Apps we love: Unstack (10:27)
Module 4: Agencies
Lesson 1: Dos and don'ts when it comes to hiring agencies (4:54)
Lesson 2: Don't hire an all in 1 agency (0:57)
Module 5: Support and Sales
Lesson 1: Hiring your CX (2:53)
Lesson 2: Using support to fuel your sales (2:57)
Lesson 3: How to increase your abandoned carts success (3:32)
Apps we love: Gorgias (17:26)
Apps we love: Route (2:38)
Module 6: Retail
Lesson 1: When to go into retail (4:43)
Lesson 2: Dos and don'ts for breaking into retail (2:05)
Lesson 3: Things required for Retail (2:41)
Lesson 4: The perfect sales sheet (2:31)
Lesson 5: Custom products and building loyalty (2:48)
Lesson 6: Consequences of going too early (1:38)
Lesson 7: Options for getting into retail (11:45)
Lesson 8: How to sell into retail (1:49)
Module 7: Terms You Should Know
Lesson 1: Sales and marketing terms (5:30)
Module 8: International Distribution
Lesson 1: Finding a distributor (3:53)
Lesson 2: Things you should know (2:07)
Lesson 3: Minimums (2:15)
Module 9: International Expansion
Lesson 1: Setting up your website (1:56)
Lesson 2: Running advertising and localized content (2:19)
Lesson 3: 3PL (2:15)
Apps we love: Stallion Express (11:20)
Module 10: Influencer Marketing
Lesson 1: Insights on influencer marketing (4:17)
Lesson 2: The FOUR C's of influencer marketing (™) (15:14)
Lesson 3: Measuring success (2:02)
Apps we love: GRIN (2:22)
Lesson 4: Product vs. payment (4:27)
Lesson 5: Communication (2:09)
Lesson 6: Different strategies (15:26)
Lesson 7: Dos and Don'ts (8:53)
Lesson 8: Influencer relationships (5:01)
Lesson 9: Brand trips (8:20)
Influencer/Partner Contract (35:54)
Module 11: Collection Collaborations
Lesson 1: Why do a collaboration? (7:40)
Lesson 2: Different types of collection collaborations (5:39)
Lesson 3: The process (9:17)
Lesson 4: Payment structures (3:07)
Case Study - TSS x 437 (7:04)
Module 12: Brand
Lesson 1: Brand guideline book (6:54)
Lesson 2: Brand story + mission for community building (4:32)
Lesson 3: Brand audit (2:31)
Lesson 4: Collection rebrand (2:53)
Module 13: PR
Lesson 1: Celebrity placements (7:47)
Guest Lecture: Justine Logue - 5 Tips to land your first celebrity placement (4:20)
Lesson 2: Editorial/press placements (5:24)
Lesson 3: Forbes 30 Under 30 (3:07)
Guest Lecture: Taylor Frankel - How to be successful as a consumer facing founder (3:20)
Module 14: Organic Social Media
Lesson 1: Four key principles (13:49)
Guest Lecture: Chelsea Branch - 7 Figures through free organic growth on Tiktok (7:14)
Guest Lecture: Siffat Haider - Using podcasts to accelerate growth (9:31)
Module 15: Community
Lesson 1: Why is community important? (2:31)
Lesson 2: How to become a community driven brand (25:14)
Module 16: Photoshoots + Content Creation
Lesson 1: Defining your photoshoot (2:28)
Lesson 2: Planning a successful photoshoot (7:06)
Lesson 3: In house content creation (3:14)
Lesson 4: Linesheets + Lookbooks (7:35)
Module 17: Guest Lecture: Monique Deziel - Accounting and Finance
Lesson 1: Accounting function (4:07)
Lesson 2: Cash management (2:36)
Lesson 3: Profit and Loss Statement (9:55)
Lesson 4: Balance Sheet (10:43)
Lesson 5: Ratio analysis (2:05)
Lesson 6: Cash Flow Statement (9:57)
Lesson 7: Closing your books (2:23)
Lesson 8: Tax and corporate structure (2:58)
Guest Lecture: Maggie Sellers - Raising funds for first time founders (9:15)
Apps we love: Divvy Pay (13:50)
Module 18: Preparing for an Exit
Lesson 1: Preparing for an exit (4:38)
BONUS Q&A
Where should I spend my marketing dollars this year? (3:48)
What is the difference between working in and on the business? (2:38)
What key learnings can you share on going sustainable? (1:25)
When should I discount my product? (3:30)
Should I invest in tradeshows? (2:08)
How can I stay on trend? (1:36)
What tips do you have when scaling for manufacturing processes and relationships? (1:25)
Should I hire full-time or freelance? (10:00)
How do I manage and hire my first 20 employees? (5:43)
What advice would you give on pitching your business? (2:17)
How do I scale my design team? (1:37)
When is the right time to launch a product? (2:03)
What are three habits you'd recommend to any entrepreneur? (2:09)
How to manage a relationship with a co-founder who is also a friend? (1:28)
How do I maintain work-life balance? (1:25)
What are my options if I feel like I don't want to do this anymore? (1:45)
Guest Lecture: Justine Logue - 5 Tips to land your first celebrity placement
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