THE ROADMAP FOR TAKING YOUR BUSINESS FROM SIX TO SEVEN FIGURES (AND BEYOND).
A course designed by the founders of 437, Hush Blankets, CROSSNET. By Hyla Nayeri, Adrien Bettio, Aaron Spivak, and Chris Meade with guest lectures by the founders of Nudestix, Arrae, Kov Essentials and more!
THE INVESTMENT IN YOURSELF -
If 2022 has taught us anything its that building an ecommerce business is harder than ever. It’s no longer as simple as launching a store and creating a few top performing Facebook ads and waking up to a Shopify store that’s doing tens of thousands in daily revenue. Costs are skyrocketing, ads don’t work the way they used to and customers are smarter than ever. That’s why we’ve we built How TF Do I Scale. A course built by founders, for founders.
Over the past six months, Hyla Nayeri & Adrien Bettio (founders of 437), have teamed up with Aaron Spivak (Co-founder of Hush) and Chris Meade (Co-founder of CROSSNET) to create an encompassing 10+ hour course that will provide you with everything you will need to scale your business up to 7-8 figures and beyond.
HOW TF DID WE START?
Hyla and Adrien co-founded How TF in 2021 after receiving countless questions on how they started their business. So was born, How TF Do I Start? The entrepreneurial crash course that takes the guesswork out of starting your business. Now they bring you How TF Do I Scale?
As How TF has grown, so has the community of entrepreneurs. We’ve put together a concrete guide to answer all of your questions on scaling your business. Led by four co-founders of multi-million dollar businesses who have a proven track record of scaling their individual companies. You’ll learn from industry icons who are experts in their niches.
WHAT TF YOU GET WHEN YOU ENROL IN HOW TF DO I SCALE?
- Blueprint for collection collaborations that made over >$1M in revenue
- Proven strategies for breaking into retail for brands now in >30 retailers
- How to maximize your funnel and have a profitable email and SMS list
- Exclusive deals on apps we use, love, and swear by
- Influencer contracts and negotiation tips from a brand that earned $1M+ with organic social growth
- 17 easy to follow modules + Q&A from your co-founders
Example Curriculum
Welcome to How TF Do I Scale?
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Module 1: Understanding Your Data
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Module 2: Funnel Optimization
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- Lesson 1: Once they buy, where do they go? (1:38)
- Lesson 2: Using reviews to drive revenue (1:17)
- Lesson 3: Creating VIP segments (2:07)
- Lesson 4: Building and leveraging your SMS lists (2:09)
- Apps We Love: Postscript (8:41)
- Lesson 5: How much should a lead cost you? (2:08)
- Lesson 6: Building community via your email list (1:53)
- Lesson 7: How profitable should your email be? (1:47)
Module 3: Website Optimization
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- Lesson 1: Dos and don'ts of your website (2:25)
- Guest Lecture: Matt Humpherys - Dos and don'ts of your website (5:02)
- Lesson 2: Building a mobile first website (1:39)
- Guest Lecture: Matt Humpherys - Building a mobile first website (4:10)
- Lesson 3: How to use heatmaps to improve your conversion rate (1:54)
- Lesson 4: How to increase $4 every order with a digital project (3:34)
- Lesson 5: Hiring the perfect copywriter (you) (1:19)
- Lesson 6: How to hire an overseas developer (3:16)
- Lesson 7: Is your website fast enough and how to keep it fast (4:06)
- Apps we love: Unstack (10:27)
Module 4: Agencies
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Module 5: Support and Sales
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Module 6: Retail
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- Lesson 1: When to go into retail (4:43)
- Lesson 2: Dos and don'ts for breaking into retail (2:05)
- Lesson 3: Things required for Retail (2:41)
- Lesson 4: The perfect sales sheet (2:31)
- Lesson 5: Custom products and building loyalty (2:48)
- Lesson 6: Consequences of going too early (1:38)
- Lesson 7: Options for getting into retail (11:45)
- Lesson 8: How to sell into retail (1:49)
Module 7: Terms You Should Know
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Module 8: International Distribution
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Module 9: International Expansion
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Module 10: Influencer Marketing
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- Lesson 1: Insights on influencer marketing (4:17)
- Lesson 2: The FOUR C's of influencer marketing (™) (15:14)
- Lesson 3: Measuring success (2:02)
- Apps we love: GRIN (2:22)
- Lesson 4: Product vs. payment (4:27)
- Lesson 5: Communication (2:09)
- Lesson 6: Different strategies (15:26)
- Lesson 7: Dos and Don'ts (8:53)
- Lesson 8: Influencer relationships (5:01)
- Lesson 9: Brand trips (8:20)
- Influencer/Partner Contract (35:54)
Module 11: Collection Collaborations
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Module 12: Brand
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Module 13: PR
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Module 14: Organic Social Media
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Module 15: Community
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Module 16: Photoshoots + Content Creation
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Module 17: Guest Lecture: Monique Deziel - Accounting and Finance
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- Lesson 1: Accounting function (4:07)
- Lesson 2: Cash management (2:36)
- Lesson 3: Profit and Loss Statement (9:55)
- Lesson 4: Balance Sheet (10:43)
- Lesson 5: Ratio analysis (2:05)
- Lesson 6: Cash Flow Statement (9:57)
- Lesson 7: Closing your books (2:23)
- Lesson 8: Tax and corporate structure (2:58)
- Guest Lecture: Maggie Sellers - Raising funds for first time founders (9:15)
- Apps we love: Divvy Pay (13:50)
Module 18: Preparing for an Exit
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BONUS Q&A
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- Where should I spend my marketing dollars this year? (3:48)
- What is the difference between working in and on the business? (2:38)
- What key learnings can you share on going sustainable? (1:25)
- When should I discount my product? (3:30)
- Should I invest in tradeshows? (2:08)
- How can I stay on trend? (1:36)
- What tips do you have when scaling for manufacturing processes and relationships? (1:25)
- Should I hire full-time or freelance? (10:00)
- How do I manage and hire my first 20 employees? (5:43)
- What advice would you give on pitching your business? (2:17)
- How do I scale my design team? (1:37)
- When is the right time to launch a product? (2:03)
- What are three habits you'd recommend to any entrepreneur? (2:09)
- How to manage a relationship with a co-founder who is also a friend? (1:28)
- How do I maintain work-life balance? (1:25)
- What are my options if I feel like I don't want to do this anymore? (1:45)
WHO TF SHOULD TAKE THIS COURSE?
- Business with a proven track record who have made their first 6 figures
- Those killing it in e-comm but looking to expand into retail
- Those who have built a strong social brand, but have shied away from the numbers
- Have a robust online presence, but low turn out at in person activations
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Have broken into retail, but only have a few site visits a day
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