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How TF Do I Start?
Module 1: Welcome to How TF Do I Start?
Introduction (2:00)
The 437 story (3:10)
How TF Do I Start? Workbook
Module 2: The Business Idea
Lesson 1: Idea Generation (8:06)
Lesson 2: Market Research: Competitor Analysis, Positioning Map, etc. (5:08)
Module 3: Manufacturing 101
Lesson 1: What to Look for in a Manufacturer (14:18)
Lesson 2: How to Find a Manufacturer (9:31)
Module 4: Manufacturing 2.0
Lesson 1: Design Process - From Techpack to Final Sample (7:49)
Tech Pack Walk Through (4:00)
Lesson 2: Logistics, Quality assurance and Costing (6:05)
Module 5: Building a Collection
Lesson 1: Our Experience + Approach (5:03)
Lesson 2: Building the PO - #Units, Sizing Breakdown, Pricing (7:12)
Costing Example (12:11)
Purchase Order Walk Through (4:52)
Module 6: That Cash Money
Lesson 1: Funding your business (5:00)
Lesson 2: Finding resources to fund your business (3:53)
Lesson 3: Risk and Reward (6:18)
Module 7: Branding is KEY
Lesson 1: Establishing Branding (2:10)
Lesson 2: Visual Identity (2:59)
Lesson 3: Naming your Business (4:45)
Lesson 4: Differentiating from competitors (6:14)
Lesson 5: Branding Consistency (2:44)
Module 8: Ecommerce Tips
Lesson 1: Getting Set up (2:58)
Lesson 2: Uploading product + descriptions (3:03)
Lesson 3: Landing Page Tips (2:31)
Lesson 4: Becoming a trustworthy brand (4:21)
Module 9: Operations
Lesson 1: Packing + Shipping (14:31)
Lesson 2: Customer Service + Policies + FAQ (4:16)
Module 10: Social Media Marketing + More
Lesson 1: Brand Exposure (1:37)
Lesson 2: Social Media Platforms (2:19)
Lesson 3: Growing through IG (4:21)
Lesson 4: Instagram growth Hacks (5:17)
Lesson 5: Value Proposition (5:22)
Lesson 6: Tik Tok for your brand (4:50)
Lesson 7: Creating Conversion (8:11)
Module 11: Influencer Marketing + Celebrity
Lesson 1: Everything you need to know about Influencer Marketing (1:27)
Lesson 2: Paying for Influencers (8:13)
Lesson 3: Finding Influencers for your brand Part I (3:52)
Lesson 4: Finding Influencers for your brand Part II (9:13)
Lesson 5: Influencer Outreach (7:44)
Lesson 6: Influencer Gifting Part I (3:14)
Lesson 7: Influencer Gifting Part II (2:56)
Lesson 8: Large scale influencers (5:44)
Lesson 9: Celebrity gifting (7:21)
Module 12: Launch Day Marketing
Lesson 1: Launch Day (3:16)
Lesson 2: Selling Out (2:50)
Lesson 3: Keeping the customer after your first order (2:37)
Module 13: The Boring Stuff
Lesson 1: Incorporation (6:00)
Lesson 2: Accounting (8:17)
Lesson 3: Legal (2:25)
Lesson 4: Human Resources (3:02)
Module 14: Mindset
Lesson 1: Entrepreneurship: The Importance of Perseverance + Hustle (4:37)
Lesson 2: Goal Setting - How We Goal Set, Use Vision Boards, and Use Manifestation (5:07)
Module 15: Self Development
Lesson 1: Routines (1:49)
Lesson 2: Balancing life as an entrepreneur (2:05)
Lesson 3: Reading for an entrepreneur (1:16)
Module 16: The Hard Parts No One Talks About
Lesson 1: Entrepreneurship Lifestyle (2:44)
Lesson 2: Fear of failure (1:37)
Lesson 3: Motivation as an Entrepreneur (1:18)
Lesson 4: Successful brand > my health + happiness?! (2:10)
Lesson 5: This shit ain’t easy (3:08)
Lesson 6: You are more than your brand (1:48)
Lesson 7: No one is perfect (2:47)
Congratulations on Finishing How TF Do I start? (1:13)
Frequently Asked Questions
Industry Terms 101
When to pay yourself a salary? (1:33)
When to hire your first employee? (0:53)
Best Marketing Dollars? (1:13)
How to approach Press or PR as a small brand with little cash? (0:46)
What tools do we use for planning, execution and operations? (1:07)
Hiring tip (1:22)
Best business book? (1:31)
Tips on balancing business with current job/school (1:34)
How to pick someone's brain? (1:35)
How did you start building your business network? (1:13)
Next Steps (0:31)
Lesson 3: Finding Influencers for your brand Part I
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