The 437 story

How TF Do I Start?

Module 1: Welcome to How TF Do I Start?

Module 2: The Business Idea

Module 3: Manufacturing 101

Module 4: Manufacturing 2.0

Module 5: Building a Collection

Module 6: That Cash Money

Module 7: Branding is KEY

Lesson 1: Establishing Branding (2:10)
Lesson 2: Visual Identity (2:59)
Lesson 3: Naming your Business (4:45)
Lesson 4: Differentiating from competitors (6:14)
Lesson 5: Branding Consistency (2:44)

Module 8: Ecommerce Tips

Module 9: Operations

Module 10: Social Media Marketing + More

Lesson 1: Brand Exposure (1:37)
Lesson 2: Social Media Platforms (2:19)
Lesson 3: Growing through IG (4:21)
Lesson 4: Instagram growth Hacks (5:17)
Lesson 5: Value Proposition (5:22)
Lesson 6: Tik Tok for your brand (4:50)
Lesson 7: Creating Conversion (8:11)

Module 11: Influencer Marketing + Celebrity

Lesson 1: Everything you need to know about Influencer Marketing (1:27)
Lesson 2: Paying for Influencers (8:13)
Lesson 3: Finding Influencers for your brand Part I (3:52)
Lesson 4: Finding Influencers for your brand Part II (9:13)
Lesson 5: Influencer Outreach (7:44)
Lesson 6: Influencer Gifting Part I (3:14)
Lesson 7: Influencer Gifting Part II (2:56)
Lesson 8: Large scale influencers (5:44)
Lesson 9: Celebrity gifting (7:21)

Module 12: Launch Day Marketing

Module 13: The Boring Stuff

Module 14: Mindset

Lesson 1: Entrepreneurship: The Importance of Perseverance + Hustle (4:37)
Lesson 2: Goal Setting - How We Goal Set, Use Vision Boards, and Use Manifestation (5:07)

Module 15: Self Development

Module 16: The Hard Parts No One Talks About

Lesson 1: Entrepreneurship Lifestyle (2:44)
Lesson 2: Fear of failure (1:37)
Lesson 3: Motivation as an Entrepreneur (1:18)
Lesson 4: Successful brand > my health + happiness?! (2:10)
Lesson 5: This shit ain’t easy (3:08)
Lesson 6: You are more than your brand (1:48)
Lesson 7: No one is perfect (2:47)
Congratulations on Finishing How TF Do I start? (1:13)

Frequently Asked Questions

Industry Terms 101
When to pay yourself a salary? (1:33)
When to hire your first employee? (0:53)
Best Marketing Dollars? (1:13)
How to approach Press or PR as a small brand with little cash? (0:46)
What tools do we use for planning, execution and operations? (1:07)
Hiring tip (1:22)
Best business book? (1:31)
Tips on balancing business with current job/school (1:34)
How to pick someone's brain? (1:35)
How did you start building your business network? (1:13)
Next Steps (0:31)